Why Basmati

Our Basmati is carefully selected in the Himalayan foothills which is the only place on earth where Basmati can be grown. Here plentiful rivers nourish the soil and Basmati flourishes in ideal warm autumn days that give way to cool misty nights as harvest time approaches.

Basmati is known as “the King of rice” and means “the fragrant one” due to its sweet-scented aroma. , Basmati flavor matures with age, Itsexceptional character lies in its unique aroma and long slender grains have a delicious taste and delicate texture.

Basmati rice is gluten-free and low in fat. It contains all eight essential amino acids, folic acid and is very low in sodium and has no cholesterol.

In Europe, America and the Middle East, particularly Saudi Arabia and Iran the general population are consuming more Basmati than ever before. Moreover increased prosperity in Pakistan is also boosting demand. Many consumers use it as a vital cooking ingredient. It is the dominant rice product in accounting for nearly half of the rice consumed worldwide.